From Rag Dolls to Robots: The Evolution of Toys

5. Simon

Release Year: 1978 Produced by Milton Bradley * Original Cost: $24.95 Milton Bradley introduced Simon, an electronic memory game designed to assess players' cognitive abilities, in 1978. This $24.95 portable device with colorful buttons tested the user's ability to recognize patterns and recall past information.

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Simon from Pinterest/Ebay Simon's unique noises and flashing lights made for a captivating gaming experience that stuck with players long after they tried to outwit the game's artificial brain.