From Rag Dolls to Robots: The Evolution of Toys

DriftParagon Updated 2025-06-24

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6. Bratz

Release Year: 2001
Created by: MGA Entertainment
Initial Cost: Variable
A stylish and edgy take on traditional fashion dolls, MGA Entertainment unveiled Bratz dolls in 2001. These fashion-forward dolls, whose prices varied, added personality and diversity to the doll aisle.

Bratz on Twitter at @thesprucecrafts
Bratz dolls made a fashionable impression on the playrooms and imaginations of people who embraced their brash and sassy flair with their distinct personalities and stylish costumes.

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About the Author: DriftParagon

I test, tinker, learn—and publish the distilled version so you don’t have to.

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Comments

EmberAtlas 06/10/2025

Supports emergent layering gracefully.
PineChronicle 08/12/2025

Invites a case study.