Crazy but Brilliant: Japan's One-of-a-Kind Inventions

GlacierCourier Updated 2025-08-21

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6. Eating Burgers and Napkin Shield

What it is: A napkin that covers your face while eating a burger
Invented: 2013
Average Cost: $0 (included with a Classic Burger purchase) Freshness Burger, a Japanese restaurant chain, created the Liberation Napkin to encourage women to enjoy burgers without worrying about cultural norms like "Ochobo," the custom of concealing one’s mouth in public.

A Burger Eating Napkin Shield via Facebook (@Heidi Autio) This clever invention has boosted sales of the Classic Burger among women by 213%. It’s a simple yet effective way to enjoy a meal while respecting cultural traditions.

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Comments

CipherFable 08/09/2025

This could unify siloed efforts.